JOB DESCRIPTION

1. Advertising

• To guide executives in developing and managing effective marketing plans to achieve project’s business plan goals.
• To lead the team in dealing with creative agencies to ensure the creative development process is aligning with campaign’s objective.
• To manage respective suppliers on all marketing collaterals and promotional materials to ensure a smooth execution.
• To interpret and analyse campaigns post report, understanding of key metrics / measurements that the campaigns deliver as well as its return on investment.
• Analytical focus on measuring marketing project, ROI and ability to synthesis findings.

2. Media Planning

• To manage yearly media, plan for both online and offline campaigns.
• To control media spending, including ROI, effectiveness for internal organisations and external exposure.
• To coordinate with media agencies to ensure the media plans deliver its planned deliverables and projected return of investment.

3. Brand Event Management

• To plan and propose branding-building event to ensure that events and programs align / integrate with campaign goals. This may include: the strategic plan for event, communication plan for segment and executives, budget creation and approval, content facilitation, logistical planning – 3rd party vendor management.
• To justify event budgets, calendars and competitive research for assigned events.
• To manage issues that arise during planning and execution using creativity and good judgement.

4. Brand Health Management

• To lead yearly brand health survey that measure the brand positioning and the effectiveness of branding campaigns to ensure that brand journey is aligned with company vision and direction.

JOB REQUIREMENT

• Candidate must possess at least a Bachelor's Degree in Mass Communications, Marketing, Advertising, Business Administration or any other related field  Required Skill(s) / Knowledge(s): Negotiation and influencing, Financial Acumen, Stakeholder Management, Ability to think creatively and innovatively, Project Management.
• Excellent interpersonal and communication skills.
• Strong knowledge of advertising and media practices.
• In tune with market conditions as well as demographic and media landscape.
• Able to work independently and within a team.
• Proficient in MS Office application.
• At least 5 years of working experience in the related field is required for this position.