JOB DESCRIPTION

• Provides idea on assigned category business development strategy, planning, in order to secure a strong position for Coway in the market.
• Conducts research for assigned product category through methods such as surveys, polls, focus group and statistical analysis within the market in which Coway is seeking to launch a product, ensuring that informed decisions on product specifications and lineup for the local market can be made.
• Performs product field testing and evaluation of which products are in demand and worth selling for the local market, ensuring that the company can cover not only its’ cost for products brought in but also generate a profitable business.
• Forms long-lasting and mutually beneficial relationships with product vendors to ensure the manufacturer keeping schedule on time and deliver good quality products.
• Advises the timeline and information accuracy of marketing materials and the setup/development of education materials, in order to facilitate effective sales pitch for products.
• Compiles and analyzes sales and service organization product feedback by conducting interview, survey or focus group to ensure new business meet the market needs.
• Implements and updates the processes & procedures of new product launch by coordinating relatable departments’ roles and responsibility in specific timeline to ensure product launch on time.
• Facilitates relatable departments in terms of product materials, artworks, specification, and information to ensure the product launch preparation can be done.
• Monitors and compiles monthly product performance report which includes sales and organization feedback for assigned category, ensuring products are competitive in generating profit to the company.
• Compiles monthly market information report for assigned category by conducting of environmental checks via observation of competitors and industrial trends, ensuring Coway’s product strategy is in line with meeting market demands and the actions of competitors.
• Monitors and audits marketing materials to ensure all information is accurate and consistent across all channels.

JOB REQUIREMENT

• Minimum Bachelor’s degree in Business Administration and/or Marketing.
• In tune with market conditions as well as demographic and industrial trends.
• Minimum 1 year of working experience in home appliance or relevant industry.
• Intermediate level in Microsoft Excel, Words and Power Point.
• Strong verbal and written skills in English.
• Good interpersonal/ communication skills.
• Self-motivator.
• Strong professional ethics and capable of maintaining confidentiality.
• Possess analytical mindset.