JOB DESCRIPTION

• Assist in driving, planning and executing marketing campaigns to achieve measurable resultson consumer activation, sponsorships, PR, digital, events and promotions.
• Monitor progress of campaigns using various metrics and submit reports of performance.
• Assisting in the formulation of strategies to build a lasting digital connection with consumers.
• Assist in planning and monitoring the ongoing company presence on social media.
• Support and manage effective and integrated 360 marketing campaigns, ensuring alignmentwith stakeholders from different departments – Sales, Finance, Logistics and HODs.
• Conduct analysis of market and competitive trends.
• Work closely with external creative agencies to design marketing materials such as brochures and adverts.
• Support in managing the PR issues on all offline and online platform (customer’s feedbackand comments)
• Write and proofread marketing copy for both online and print campaigns.
• Arrange the effective distribution of marketing materials.
• Maintain and update customer databases using a customer relationship management (CRM) system (when O2O is launched)
• Maintaining websites and looking at data analytics.
• Develop relationships with key stakeholders, both internal and external.
• Support Operations using Local Store Marketing.
• Able to travel & regular stores visits to ensure correct & consistent marketing communicationsas well as distinctive display of marketing materials.
• Actively engage and coordinate with mall’s Marcom team for media space as well as exposure via social media platform (Facebook, Instagram, Website etc.) and ensure that up-to-date information is uploaded.

JOB REQUIREMENT

• Diploma / Bachelor’s degree in Marketing, Business Administration, or any related fields.
• Minimum 2-3 years’ experience of marketing experience with exposure elements of F&B.
• Ability to translate marketing strategy into tactics and actionable plans.
• Basic digital marketing skills.
• Strong interpersonal skills with a focus on teamwork.
• Ability to communicate and work with a variety of stakeholders.
• Flexible and creative with an attention to detail.
• Result oriented with positive attitude.